Why It Matters and How to Use It
As coaches, one of our greatest tools is often overlooked: structure. It’s something we all rely on—consciously or not—in our daily lives. But how often do we reflect on its role in transformation, progress, and personal growth?
In this post, we’ll explore what structure really is, why it matters in coaching, and how to use it in a way that empowers your clients to thrive—even in times of change.
What Is Structure, Really?
When you think of the word “structure,” you might picture a building’s framework, a software code, or even a family routine. And you’d be right.
Structure is everywhere.
It can be physical, like the wood frame of a house. Or abstract, like a musical score, the DNA in our cells, or the code behind your favorite app.
At its core, structure is a system, a framework, or a guideline that supports the development of something greater. It gives shape to ideas, holds things together, and creates the conditions for flow, clarity, and momentum.
Everyday Structures We Rely On
You might not always notice them, but your day is filled with structures. Some examples:
- Morning and evening routines
- Calendar and time management systems
- Work hierarchies
- Educational frameworks
- Political and legal systems
- Religion or spiritual practices
- Family roles
- Fitness or wellness plans
- Digital systems like apps and tools
These structures help us function, stay organized, and feel grounded. And in coaching, we tap into this same principle—but with a conscious, client-centered approach.
Why Structure Matters in Coaching
When a client begins a coaching journey, they often face transition, uncertainty, or a desire for change. That’s where structure becomes essential.
A well-designed structure:
- Builds trust and safety
- Helps clarify goals and direction
- Supports accountability
- Breaks overwhelm into manageable steps
- Creates momentum and flow
- Anchors personal growth during uncertainty
But here’s the key: structure in coaching must be adaptable. There is no one-size-fits-all solution. Each client brings unique needs, challenges, and goals—and the structure must reflect that.
When Structure Fails (and Why That’s Okay)
We often rely heavily on familiar structures—like family, work, or routines—to feel stable. But what happens when those break down?
- A job loss
- A breakup or divorce
- A major move
- A global event like a pandemic
These moments can feel destabilizing because the structure we leaned on is no longer available. As coaches, we help clients recognize the structures they’ve outgrown, and create new ones that support their current reality.
We also help them avoid becoming too rigid. A good structure is supportive, not suffocating. Clients need the ability to adapt without tearing everything down and starting over.
Awareness First, Then Structure
Before we can help a client create a structure, we need to help them build awareness. Many helpful frameworks are already present in their life—they just don’t see them as such.
By naming and exploring these, the client begins to see possibilities:
- Which structures are helping me?
- Which ones are holding me back?
- What can I change, simplify, or redesign?
From here, new frameworks can be co-created to better serve their goals and values.
The Ripple Effects of the Right Structure
When a structure is aligned, flexible, and tailored to the individual, it creates a ripple effect across every area of life:
- ✅ Increased productivity
- ✅ Better time management
- ✅ Reduced stress and overwhelm
- ✅ Clearer communication
- ✅ More balance and energy
- ✅ Greater confidence and resilience
And let’s not forget: as coaches, we use structure, too.
Our models, methods, and session flow form the structure that guides the coaching relationship. It allows us to communicate our philosophy clearly and offer a consistent, grounded experience.
Final Thoughts
Structure isn’t just a tool—it’s a foundation.
But it’s not about rigidity or control. It’s about support, adaptability, and empowerment.
When we help our clients design structures that work for them, not against them, we’re giving them more than just a plan. We’re helping them build something they can lean on—especially when life gets messy.
So the next time you feel stuck or scattered, ask yourself (or your client):
What structure is missing—or needs to evolve?
It might just be the key to moving forward.
